Most contractors don’t build a significant marketing database but they should. Email marketing is a key strategy in keeping your business relevant in the minds of customers.
The obvious first step is creating a spreadsheet with customer emails. This takes consistent effort to retain this information. I always add customer emails to the contract themselves so the information doesn’t go missing after a few months.
Emailing your customers should be done annually or semiannually. I don’t recommend snail mail or any other form of mail because most people will trash it right away. But after they see your email they will do what everyone does with email. Leave it sitting their inbox as they go back to their lives. But fortunately when they remember they need a contractor they can quickly search their inbox for you recent email.
Online marketing has quickly dominated business world as a means of reaching your customers. But for some people it’s still a mystery. Often I hear of small businesses paying upwards of $5,000.00 dollars for a website that is basically useless.
So I decided to sell a basic affordable marketing service in my products area which will include the following;
-A very affordable 5 page website
-Website promotion tools such as like buttons & news feed section
-Listing the website so potential customers can find it through directories and inbound links
-A simple 1 page guide for the business owner on how to update and promote their website
Check out the products section to order your own website
There are a wide variety of construction skills that can be learned and applied at home or on the job. Learning new skills and expanding on your existing skills is a great way to increase your earning power.
Construction skills are a mixture of two things; Knowledge & Experience.
Continue reading “Construction Skills by Category” »
As a part 2 to my post on guns I want to cover the parts to make these tools effective. You can save so much TIME & MONEY. This is the ultimate cordless drill accessory guide.
There is always a debate on which tool set is the best. Considering I have tried basically everything on the market let me explain which set I think is the best and why.
Green roofs are great! They offer a great element of style to any structure and are completely practical as a way for a property owner to help the environment in their own small way.
A green roof will also save you money! It will insulate your house and roofing material for the life of the building.
Let me show you how to build a green roof with pictures!
I catch a ton of smack talk for driving a V4 toyota tacoma. But the reality is that its not the size of the vehicle its how you use it.
I’m running a business and all I care about is money. Cash rules everything around me. I need a vehicle with a low cost of ownership and high performance.
Imagine two vehicles. The first vehicle is a small reliable v4 truck. The second is a large domestic v8 utility bed. You or your employee is driving 20,000 miles annually. The cost of ownership for the small truck is .40 cents per mile and the cost of the large truck is .95 cents.
Annual cost of v4 is 20,000 miles x .40 = $8,000.00
Annual cost of v8 is 20,000 miles x .95 = $19,000.00